What would Spock say about designing software? In a world of limited resources, where not everybody is a Vulcan, and you have to choose how to allocate your limited resources?
Do the needs of the many (your users) outweigh the needs of the few (sales people) or the one (the CEO)?
“But if you don’t have sales people, you don’t have users.” A sales person was complaining to me that a feature created in the special administrative interface for our application was difficult to use. Of course. Our UX people were working on client-facing features and a developer took it upon themselves to implement a feature for sales people. A developer could understand how to use it without much heartache. Was it the most usable feature in the first version? No. Could some documentation / tool tips or even a graphic example helped? Clearly. Was it a crisis? Absolutely not. It was something that enabled the sales people to show a lot of the product with a minimum amount of work, but the polish for that sales-person interface got de-prioritized over the actual user-facing features.
So it required an apology note, a quick fix, and some extra hand-holding and documentation. If the product offering is so fragile that a few human conversations can’t solve these issues, then we have bigger problems.
There’s a bit more to say about designing for sales people versus designing for users, but I’ll just mention one other thing now: When designing a demo, don’t force the developers to make a “zero-state” of your application beautiful. What that means is that if you are building an application (let’s say an eReader), don’t waste time making it beautiful for a book with one page. No book has one page. Make it work well for books with lots of chapters and pages, and put the onus on your sales people to build content that showcases the benefits of the product. Over time you can make the product look good for these edge cases, but initially you’ll burn a lot of precious cycles where you can really put the onus on the content people to make your presentation shine.
Said another way, build demo content, not demo features.
There’s a lot more to say on this topic, but that’ll wait for another time…
该怎么说啊，打多少字才显的有文采啊，这样说好不好啊，会不会成热贴啊，我写的这么好会不会太招遥，写的这么深奥别人会不会看不懂啊，怎样才能写出我博士后的水平呢，半年写了这么多会不会太快啊，好激动啊！！！
谢谢
-David (大卫)
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